Fund the work
that actually matters to you.
A marketplace for the nonprofits you've never heard of, doing the work that needs doing. Pick a project. Back it directly. Watch where your money lands.
Most great nonprofits are invisible.
There are more than a million registered nonprofits in this country. You've heard of maybe a dozen. The rest are out there feeding people, tutoring kids, rescuing animals, fighting for a river, doing the work nobody's writing about.
Most donors want to help, but the only orgs they know are the ones with the budget to be known. So the same names get the gifts, the same logos get the galas, and the small clinic doing extraordinary work in a town you've never been to keeps running on coffee fumes and a few faithful regulars.
Love What You Fund is the place that fixes that. A marketplace where the work gets seen, the stories get told, and the people who care about a specific thing can find the people doing it, and back them directly.
Three sides of the same idea.
Donors who want to back something real. Nonprofits who deserve to be seen. And the culture of giving that gets better when those two find each other.
Find work worth your money.
A million nonprofits in this country, and most people give to the same dozen. We built the place you go when you want to fund the rest: the small clinic, the food bank, the after-school art program, the one tackling the thing nobody’s talking about yet.
Get the spotlight you deserve.
You’ve been doing the work for years. We bring you the audience. Featured stories, a project page that lets supporters back specific work, and a donor relationship that keeps going long after the gift clears.
A new culture of giving.
Backers, not just donors. Projects, not just causes. Outcomes you can actually point to. Giving that feels less like writing a check into the void and more like backing the people doing something you believe in.
Four principles. No exceptions.
The way we treat the work, the donors, and the people doing both.
Specific, not general.
You back a project, not a paragraph in an annual report. The work has a name, a budget, and a finish line.
Discovery, not search.
Browse the way you read a magazine. The point isn’t to find what you already know. It’s to find what you didn’t.
Outcomes, not overhead.
See what your money funded. Updates from the people doing the work, not a glossy yearbook six months later.
Donations you can trust.
Every gift runs through Every.org as merchant of record. They process the payment and send a tax receipt; donations are generally tax-deductible to the extent allowed by law.