Project Pinkd Inc
About Project Pinkd Inc
Project Pink'd shows up where breast cancer survivors actually need help, with free support that covers financial strain, comfort items, education, and peer connection. Based in Omaha and serving Nebraska and Western Iowa, it keeps support close to home and available at no cost. For donors, that means your gift helps survivors move through treatment and life beyond treatment with real, practical support.
What sets Project Pink'd apart is how local and personal it stays. The organization is volunteer-powered, every program is offered at zero cost, and survivors can tap into help that ranges from grant support to monthly conversations and educational webcasts. It is built to meet people through the full course of survivorship, not just one moment of it.
Programs
The concrete work this nonprofit runs. Each program may later become a fundable project.
Pink'd Helping Hand
Provides financial assistance for survivors in active treatment who live in Nebraska or Western Iowa, including help with rent or mortgage payments, transportation costs, lymphedema products and treatment, and other everyday necessities.
Pink'd Comfort & Care
Provides essentials to help manage breast cancer treatment and recovery, including Healing Hearts Survivor Kits, wigs, scarves, caps, post-mastectomy bras, surgical camisoles, breast forms, and other items often not covered by insurance.
Pink'd Renewal
Helps survivors live their best life by offering tools and support focused on emotional and physical well-being, including counseling, holistic and wellness programs, survivor outreach, and educational conversations.
Care to Share Thanksgiving
Offers survivors in Nebraska and Western Iowa a complimentary Thanksgiving meal for four and a chance to connect with other survivors and give thanks.
A Cup of Conversation
A monthly virtual conversation for survivors, including separate sessions for newly diagnosed survivors and survivors living with metastatic disease.
Bold & Brave Conversations: From Diagnosis to End of Life
A complimentary webcast series for those living with breast cancer and their loved ones, covering diagnosis, quality of life, palliative care, planning for end of life, grief, spirituality, and related topics.
Chef's Table
An educational cooking and nutrition program for survivors that includes a cooking demonstration, oncology nutrition guidance, and ingredients to take home.
Dare to Thrive
A six-month renewal program for survivors who are at least one year post-treatment, with a retreat, meet-and-greet, thriving circles, one-on-one support, and a community network.
Lymphedema Workshop
An educational workshop that helps survivors understand lymphedema, learn risk reduction strategies, and practice manual lymphatic drainage and mobility exercises.
Straight Talk: Ask An Expert
A live expert webcast series that gives survivors and their families access to professionals on topics such as diagnosis, fertility, sleep, treatment side effects, survivorship, and care planning.
Survivors IGNITE
A creativity, wellness, healing, and community-building program with activities such as sign painting, baseball outings, and other survivor gatherings.
Survivors Unite Facebook Community
A private Facebook community for breast cancer survivors in Nebraska and Western Iowa to connect, share stories, and encourage one another.
Survivor Events
A range of educational, conversational, giving-back, and social activities for survivors throughout the year.
About this work
In their own words — what they do, who it reaches, and what your dollars actually fund.
Mission
From the moment of diagnosis through end of life, Project Pink'd provides tools, resources, and a strong network to strengthen and renew the mind, body, and spirit of breast cancer survivors in Nebraska and Western Iowa.
Who they serve
Breast cancer survivors in Nebraska and Western Iowa, including newly diagnosed survivors, survivors in treatment, survivors living with metastatic disease, and those at least one year post-treatment.
Their impact
- 7,376 survivor impacts in 2025
- Over 646 grants totaling $244,300 awarded directly to survivors in 2025
- 12,472 survivors impacted in 2023
- 145 cities and 62 counties reached in Nebraska and Western Iowa in 2023
- Nearly $900,000 raised through public support in 2023
- 4,770 volunteer hours reported on the homepage
- 1,169 survivors impacted through the Helping Hand program and its subprograms in 2025
- 1,779 survivors impacted through the Comfort & Care program and its subprograms in 2025
- 4,428 survivors impacted through the Renewal program and its subprograms in 2025
How your donation helps
- Free survivor programs at zero cost to breast cancer survivors
- Rent or mortgage assistance
- Transportation costs, including gas or bus cards
- Lymphedema products and treatment
- Medical expenses and insurance premiums
- Childcare expenses
- Grocery cards and Thanksgiving meals
- Healing Hearts kits and other comfort items
- Counseling, wellness, and educational survivor programs
Our story
Project Pink'd started with a water cooler conversation in 2010, when Cynthia Sturgeon drew on her own breast cancer experience and saw how many gaps still existed for survivors. She founded the organization to help close those gaps with free survivorship programs and Helping Hand grants. What began with calendars and $20,000 grew into a volunteer-powered organization supporting thousands of survivors through public support.
Need help?
How someone in need can access Project Pinkd Inc’s services.
Breast cancer survivors in Nebraska or Western Iowa can ask their provider’s nurse navigator, patient advocate, or social worker to submit a grant request through the Project Pink'd Grant Portal. If a provider is not familiar with the process, survivors can contact the office by phone or email for help. Comfort and care assistance can also be requested by email at info@projectpinkd.org.
Stories
The people behind the work.
In their words
"Early detection saved my life, but it was Project Pink’d that healed my heart." - Kelly, Project Pink'd Thriver
"My cancer journey brought my bank account to zero... and Project Pink’d paid some bills." - Amanda, Helping Hand Grant Recipient
"Project Pink’d gave me the tools to be whole again." - Anne, Dare to Thrive Renewal Retreat Participant
Events
EXPOSED: It's Personal Annual Benefit
annualAnnual benefit event supporting Project Pink'd and its survivor programs.
Care to Share Thanksgiving
annualComplimentary Thanksgiving meal and survivor connection event for breast cancer survivors in Nebraska and Western Iowa.
A Cup of Conversation
monthlyMonthly virtual conversation with survivor panels and peer support.
Dare to Thrive Retreat
annual in springA renewal retreat for selected participants in the Dare to Thrive program.
Bold & Brave Conversations
seriesComplimentary webcast series covering diagnosis, care planning, quality of life, and end-of-life topics.
Ways to help
Concrete needs and volunteer roles Project Pinkd Inc has shared.
Current needs
- Volunteers for kit assembly and meal delivery
- Donors to support free survivor programs at zero cost
Volunteer opportunities
- Assemble Healing Hearts kits
- Pick up and porch-deliver Thanksgiving meals to survivors
- Support annual benefit events
- Join the volunteer network for survivor programs
Recognition & press
In the media
- KETV, Omaha nonprofit distributes kits for breast cancer survivors
- WOWT, Project Pink'd in Omaha everyday coverage
- KETV, Breast Cancer Awareness Month feature on Project Pink'd
- KETV, Intimacy conference for breast cancer survivors
- KETV, Project Pink'd serves Thanksgiving meal to breast cancer survivors
- 1011 NOW, Project Pink'd Thanksgiving coverage
- 3 News Now, annual Thanksgiving event for breast cancer survivors
- 3 News Now, Healing Hearts kit assembly
- Nebraska Public Media, program to increase breast cancer research in Latina women
- WOWT, founder of Nebraska breast cancer nonprofit stepping down
Partners & funders
Frequently asked questions
Common questions about this nonprofit and how its work happens.
How does a survivor apply for Helping Hand assistance?
A survivor’s nurse navigator, patient advocate, or social worker submits the grant request through Project Pink'd’s Grant Portal. If they are not sure how to do that, they can contact the office for guidance.
What does Comfort & Care provide?
It provides essentials like Healing Hearts Survivor Kits, wigs, scarves, caps, post-mastectomy bras, surgical camisoles, breast forms, and other items that are often not covered by insurance.
What is included in the Renewal program?
Renewal includes counseling, holistic and wellness programs, survivor outreach, educational webcasts, survivor conversations, and community-building activities.
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